Payer4
S Small exporters/forwarders/ship agents; a logistics firm says by name that it spends 'thousands of dollars' on screening and that small players cannot afford it (c4, NYT); secondary sanctions threat (cut-off from the dollar system) is the reason to pay.
Urgency / frequency5
S Weekly new designations (17 vessels and 60 individuals/entities in one day), 23 September aviation sanctions, 180-day wind-down, UK ban on settlement goods; a check before every shipment/deal.
Reachability3
I Small forwarders, ship agents (Malaysia, Singapore, Sri Lanka) and UK importers are reachable via WCA/FIATA/LinkedIn; requires trust.
MVP (days)14
I OFAC/EU/UK list merging + fuzzy matching + IMO/name history + timestamped audit log; list-diff alert; per-check pricing.
Sales cycle (days)45
I Small-firm owner/compliance officer by credit card 21–45; bank/fintech 90.
Recurrence4
I With every transaction and every list change.
Evidence5
S 63 seeds, 38 documents, 2 c4 (Tefcas case, settlement ban), multi-jurisdiction (US, EU, UK, Chinese counter-sanctions), buyer cost voice by name.