Payer4
S Owner-operator truckers, fleets of 5-50 vehicles, freight brokers, farm haulers (consistent across 136 members); ATA economist Costello says weekly surcharge schedules do not cover the cost of mid-week diesel moves (c4 explicit), small carriers 'lack the bargaining power to demand full surcharge protection' (explicit), owner-operators negotiate with the broker 'load by load'. I This audience already pays for fuel cards, load boards (DAT) and TMS A.
Urgency / frequency5
S Diesel at a record $6.53/gal ($9.99 in California), up 68-77% in a year, export ban and tax holiday debate, daily swings with the G7 stock release; the surcharge is recomputed every week/every load.
Reachability4
I OOIDA, trucker Facebook/Reddit groups, load boards, small brokers; owner-operators are public and reachable.
MVP (days)7
I EIA weekly diesel index → per-customer-contract surcharge table → invoice/quote line + 'under-collection' comparison against fuel-card spend + break-even rate to send to the broker.